February 3, 2023

Have you ever heard in regards to the reputation of TikTok and its impression on enterprise throughout industries? As of April 2022, the #TikTokMadeBuyIt has over 10B views globally. The TikTok Social Commerce Moduleon PrestaShop provides you all of the capabilities of TikTok for Enterprise proper in your again workplace. Kick off your TikTok journey with the following pointers and methods.

*Supply:  TikTok Inner Information, International, Jan 2020 – April 2022

Tip 1: Arrange your module

TikTok makes it easy to hook up with your PrestaShop. You’ll be able to arrange your account in just a few straightforward steps. These steps are outlined in our helpful set up guide, so it is best to get began there first.

When you’re related, you might have entry to probably the most superior TikTok pixel, permitting you to maximise marketing campaign performances and extra. Additionally, you will have precedence entry to extra commerce options as they launch.

Tip 2: Make your first TikTok

Create your first TikTok and grow to be part of #TikTokMadeMeBuyIt. One of many best methods to get began is to introduce your self, your services or products, or share a narrative about your small business.

Essentially the most profitable TikToks are movies that inform tales that really feel genuine to the platform. Listed here are just a few concepts for the best way to showcase your small business on TikTok:

  • Share your story: What’s the story behind your small business?
    Share how you bought began and what makes it particular.
  • Share your merchandise: How do you supply/make/bundle your merchandise? Present customers the care that goes into every order.
  • Share your outcomes: Customers need to know what to anticipate out of your merchandise and the best way to use them. Attempt demos and tutorials.
  • Share behind the scenes: What does a day within the lifetime of your small business seem like? Customers love behind the scenes content material, so give them a enjoyable glimpse.

After you have your imaginative and prescient, listed here are some tactical suggestions for making your first video:

  • Sound on: Sounds are integral to the TikTok video expertise. Sound and music must be a key consideration when constructing content material.
  • 12-15 second video: Whereas movies can vary from 6-60 seconds, 12-15 is the really useful time as a consequence of consumer consideration span. If the story you are telling is best suited to an extended time, and remains to be partaking, that’s honest sport.
  • Vertical video: TikTok is constructed for vertical video. Most consumer content material is shot on a telephone, in app. Something aside from vertical appears to be like misplaced.
  • Use captions: Captions under your content material help you present conetst to the viewers as to what they’re watching and waht you’re on the lookout for them to do
  • Drive clicks with CTAs: Use CTAs to drive your viewers to take motion. Inform them what you need them to do upon watching your video – store now, click on to web site, discover out extra, and so forth.

Tip 3: Begin Promoting  

As soon as you have gotten the hold of creating TikToks, you are prepared to begin your TikTok promoting journey!

You may get began with product-based in-feed movies immediately throughout the Good Video generator, by clicking on “Create an Advert”. While you’re able to dive into TikTok Adverts Supervisor, attempt beginning with the three main advert sorts really useful for brand spanking new advertisers:

  • Spark Ads: Spark Adverts allow manufacturers to spice up top-performing Natural Model Account or Creator Posts with paid media
  • Collection Ads: Curated collections of best-selling merchandise; Directs to a personalised storefront based mostly on consumer information
  • Lead Gen Ads: Generate Leads Immediately on TikTok; Prefill fundamental buyer information and Combine with CRM companions to assist qualify and convert leads

By combining natural and paid posts, you are effectively in your option to selling your merchandise throughout TikTok to your clients, proper the place they’re scrolling.

Extra TikTok Assets:

The TikTok for Enterprise weblog has nice content material that can assist you in your journey in direction of serving to your small business develop your TikTok presence and increase your income! A few of our favourite posts are under: